Web Survey Bibliography
You can learn a lot from your customers and employees - if you can get them to fill out your survey. Surveys are a powerful and cost-effective way to not only gather information, but also identify and diagnose problems as well as uncover any new and emerging opportunities. However, one of the biggest challenges that many companies face in conducting surveys is getting enough people to take their survey (i.e. getting a high enough response rate) to ensure that their survey results are accurate. While there is no single, silver bullet for improving response rates, there are some easy steps that companies can take that, when combined, will help them improve their survey response rates. This white paper from Allegiance discusses what those steps are.
QUIRK'S Marketing Research Review (abstract) / (full text)
Web survey bibliography - Magazine article (28)
- How Sliders Bias Survey Data; 2013; Sellers, R.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- FAQs for first-time clients of online qualitative; 2010; Langer, J.
- Are Internet access panels a lemon market?; 2010; Haynes, D.
- The impact of gender in e-mailed survey invitations; 2009; Derham, P.
- Using interactive technology to improve online questionnaire design; 2009; Chen, Te., Estrin, D.
- Faster than a speeding survey: Part II: The physician's perspective; 2009; Maciolek, T., Palish, J.
- Faster than a speeding survey: Part I: Rules of the road for online research with physicians; 2009; Maciolek, T., Palish, J.
- An examination of strategies for panel-blending; 2009; Fallig, M. A., Allen, D.
- 10 ways to keep your panel respondents happy; 2009; Hardy, N.
- By the Numbers: The pros and cons of sampling modes; 2008; Piekarski, L.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Web Surveys For the Enterprise; 2004; King, N.
- Web Survey's Hidden Hazards; 2003; Morrel Samuels, P.
- Online versus postal data collection methods: an examination of issues and a comparison of results; 2003; Adam, S., McDonald, H.
- A D-minus for computer exams; 2002; Mayfield, K.
- The power of online research; 2000; Taylor, H.
- Making Web research pay off: A research manager roundup; 1999; Smith, P.
- Principis's Web Survey competent for basic tasks; 1999; Marshall, T.
- Pollsters.com; 1999; Mitofsky, W. J.
- Cyber Research: The Impact of the Internet on Data Collection; 1998; Weible, R., Wallace, J.
- Social Science: Technology, Experimentation, and the Quality of Survey Data; 1998; Bloom, D. E.
- Market research on the web; 1998; McCullough, D.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Is May Research Ethical?; 1996; Duncan, G. T.